About HSMAI Global & Americas
The Hawai'i Chapter is proud to be part of a dynamic international organization—connecting our local hospitality community to a global network of resources, education, and opportunity. The Hospitality Sales & Marketing Association International (HSMAI) is a global community of professionals in sales, marketing, and revenue management representing every segment of the hospitality industry. Since 1927, HSMAI has been the leading advocate for professional growth and collaboration—helping members fuel sales, inspire marketing, and optimize revenue across the globe.
With nearly 5,000 members in 35 countries, HSMAI connects hospitality leaders through four key regions: the Americas, Asia Pacific, Europe, and the Middle East. Together, they share one vision—to drive sustainable revenue growth through education, connection, and innovation.
HSMAI Global
At the global level, HSMAI sets the organization’s vision, mission, and standards, leading initiatives that advance the profession worldwide. Members gain access to a wealth of knowledge and tools, including:
The HSMAI Knowledge Center – insights, research, and best practices shaping the industry.
The HSMAI Foundation – supporting workforce development and emerging talent.
Professional Certifications – including the CRME and CHDM, recognized across the industry.
Global Conferences & Events – such as ROC (Revenue Optimization Conference) and leadership summits hosted around the world.
HSMAI Americas
Covering the U.S., Canada, Latin America, and the Caribbean, HSMAI Americas brings the global mission to life through region-specific programs and events. Members benefit from:
Education and Webinars focused on regional market trends and innovation.
Signature Events including ROC Americas, the Marketing Strategy Conference, and the Sales Leader Forum.
Leadership Opportunities through boards, committees, and task forces.
Practical Tools and Templates designed to support professionals at every career stage.
As a member of HSMAI, you’ll have access to many tools & resources to support you career goals:
-
![A close-up of a light bulb surrounded by swirling blue light streaks in a dark environment.]()
HSMAI Knowledge Center
Stay ahead of industry trends with the HSMAI Knowledge Center, your go-to hub for research, insights, and best practices in hospitality sales, marketing, and revenue optimization.
-
![Two people shaking hands in a business meeting, with a third person observing in the background.]()
HSMAI Foundation
The HSMAI Foundation is dedicated to fueling the future of hospitality through workforce development, scholarships, and leadership programs that strengthen our industry’s talent pipeline.
-
![Three people stand together on stage, holding awards and a framed certificate, smiling at the camera. The background is purple.]()
Professional Certifications
Advance your career with globally recognized credentials, including the Certified Revenue Management Executive (CRME), Certified Hospitality Digital Marketer (CHDM), and Certified Hospitality Business Acumen (CHBA)—each designed to enhance credibility and career growth.
-
![A speaker presenting on stage at a conference with the letters 'hsmai' displayed behind him. An audience of diverse professionals is seated at tables, listening attentively.]()
Global Events and Conferences
Engage with thought leaders and innovators at HSMAI’s signature global events, such as the Revenue Optimization Conference (ROC), Commercial Strategy Conference, and Global Leadership Conference, where professionals connect and share strategies shaping the future of hospitality.
-
![A woman with red hair writing on a whiteboard with a black marker. The whiteboard has words like 'FEEDBACK' and '@mail.' She is wearing a black sleeveless top and has a focused expression.]()
Advisory Boards & Committees
Contribute to the industry’s evolution by joining an HSMAI Advisory Board or Committee, collaborating with peers to share insights, develop strategy, and influence best practices across the hospitality landscape.s here
-
![A young man with black hair wearing headphones, sitting at a white table and looking intently at a silver MacBook.]()
HSMAI Americas Learning & Webinars
Access exclusive education, webinars, and on-demand learning through HSMAI Americas, focused on emerging trends and regional opportunities that directly impact your market and business success.
-
![Two men on stage engaged in a discussion at the hsmai conference, with an audience seated in front of them, and a large backdrop displaying the hsmai logo and marketing themes.]()
Signature Americas Events
Gain inspiration and connections at HSMAI Americas’ flagship programs—including ROC Americas, the Sales Leader Forum, the Marketing Strategy Conference, and the Curate Executive Insights Forum—each offering a platform for collaboration and professional growth.
-
![A diverse group of people in a business meeting around a wooden table, listening to a woman with long dark hair speaking. They have laptops open in front of them.]()
Leadership Opportunities
Expand your network and elevate your profile by taking on volunteer leadership roles through HSMAI Americas or your local chapter, from advisory positions to event planning and mentorship programs.
-
![Person in an orange shirt signing papers on a dark wooden table, with documents and flowers nearby.]()
Foundation Grants & Scholarships
Invest in your future with HSMAI Foundation grants and scholarships, available throughout the Americas region to help members advance education and professional development.
-
![Multiple hands grasped together in a team gesture in an office setting.]()
Organizational Membership
Empower your entire team with HSMAI Organizational Membership, which extends member benefits, education access, and discounts across your company or hospitality organization.
