HSMAI Hawaii 14th Annual Golf Tournament
Jul
26
10:30 AM10:30

HSMAI Hawaii 14th Annual Golf Tournament

We're looking forward to providing you with the opportunity to connect with friends and colleagues through the acclaimed HSMAI Hawaii 14th Annual Golf Tournament.  We are thrilled to share the news that HOAKALEI COUNTRY CLUB will serve as the new location for this year's tournament!  

This event will benefit the Hawaii Food Bank.  Your support for our cause is greatly valued, and we welcome any assistance you can provide.

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Nov
13
8:00 AM08:00

HSMAI Sales Leader Forum

The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

You’ll leave with practical information, insights, and strategies to help you sharpen your action plan and challenging ideas to guide your strategies – all aimed at fueling sales.

The Forum is organized by HSMAI’s Sales Advisory Board.

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Futureproofing Your Hotel Digital Marketing with Artificial Intelligence
Apr
23
10:00 AM10:00

Futureproofing Your Hotel Digital Marketing with Artificial Intelligence

Join us for a virtual workshop with Craig Carbonniere of Milestone Inc. on "Futureproofing Your Hotel Digital Marketing with AI .” This session will cover various topics, including understanding the Google Search Generative Experience, exploring how AI boosts content creation speed in hospitality marketing, and optimizing returns on image and video investments through the Google Vision API.

 

During the discussion, Craig will share best practices, highlight case studies, and provide actionable insights for hotels and resorts. Expect a deep dive into cutting-edge techniques, ensuring you leave with practical takeaways to elevate your digital marketing strategies in the ever-evolving hospitality industry. Don't miss this opportunity to stay ahead in the dynamic world of AI-driven marketing for hospitality.

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Navigating the Storm: A Guide to Crisis Communications - Strategies for Preparation, Response, and Recovery
Feb
6
11:00 AM11:00

Navigating the Storm: A Guide to Crisis Communications - Strategies for Preparation, Response, and Recovery

This event was organized in response to the input received during our "Restoring Tourism After Disaster" event featuring Kelly Schulz, Senior Vice President of Communications & PR at New Orleans and Co.

In this webinar, participants can expect a comprehensive exploration of crisis communication dynamics in the context of natural disasters

Key Takeaways

  • Effective social media communication strategies before, during, and after a crisis, emphasizing proactive preparation and strategic responses

  • How to leverage social media to address misinformation & deliver a trusted narrative

  • Activating the recovery phase with social media marketing strategies that support a smooth and resilient return to normalcy

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Nov
14
to Dec 19

Hotel Revenue Optimization Essentials Online

Hotel Revenue Optimization Essentials Series

Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.

This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. It covers the key concepts outlined in HSMAI’s Evolving Dynamics: From Revenue Management to Revenue Strategy, the study guide for the Certified Revenue Management Executive (CRME) certification.

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Hawaii Hospitality Market Update
Nov
8
1:00 PM13:00

Hawaii Hospitality Market Update

The Hawaii Hospitality Market Update presents an overview of the present and upcoming conditions within Hawaii's hospitality sector. This report delivers in-depth data, statistics, and emerging trends across various facets of the industry.

An update on Hawaii's hospitality market is an indispensable resource for making well-informed choices in the constantly evolving Hawaiian hospitality landscape.

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Nov
8
8:00 AM08:00

HSMAI Sales Leader Forum

The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

You’ll leave with practical information, insights, and strategies to help you sharpen your action plan and challenging ideas to guide your strategies – all aimed at fueling sales.

The Forum is organized by HSMAI’s Sales Advisory Board.

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Nov
7
to Dec 12

Hotel Digital Marketing Essentials Online

Hotel Digital Marketing Essentials Series

Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks.

Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales.  Participants will also gain the skills and knowledge to pass the Certified Hospitality Digital Marketer (CHDM) exam.

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Oct
30
11:30 AM11:30

Adrian Awards Celebration

HSMAI will celebrate WanderLOVE and honor the winners of the 2023 Adrian Awards competition February 13, 2024, at the New York Marriott Marquis. The celebration brings together key influencers including travel and hospitality marketing and communications executives, leading agencies and firms, and industry partners.

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Restoring Tourism After Disaster
Sep
25
1:00 PM13:00

Restoring Tourism After Disaster

Headlined by Kelly Schulz, Senior Vice President of Communications and PR, Ms. Schulz will take us through her experience of overcoming the Hurricane Katrina tragedy. The city of New Orleans in 2005 experienced one of the most tragic disasters in the history of the US. Hear how New Orleans overcame them, how their residents transitioned to their new normal and how tourism played an important role in changing the course of New Orleans.

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13th Annual Golf Tournament
Jul
28
10:30 AM10:30

13th Annual Golf Tournament

Join us on the Green and Support 
Hawaii Food Bank 

We're looking forward to providing you with the opportunity to connect with friends and colleagues by hosting our award-winning 13th Annual HSMAI Chapter Golf Tournament benefiting the Hawaii Food Bank on Friday, July 28th at the Ewa Beach Golf Course.  We appreciate any and all support we can garner for our cause.

We hope you can join us for this fun annual event!

10:30am | Check-in
12:00pm | Shotgun Start

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Jul
19
5:00 PM17:00

HSMAI Adrian Awards Celebration

2022 Adrian Awards Celebration

HSMAI commemorated The Next Great Chapter in travel marketing at the 2022 Adrian Awards Celebration, taking place on the West Coast for the first time. February 23, 2023, at the JW Marriott L.A. LIVE was an evening celebrating the best advertising, digital, PR/communications, and integrated campaigns, and the people behind the work. The celebration brings together key influencers including travel and hospitality marketing and communications executives, leading agencies and firms, and industry partners.

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Evolution of ChatGPT & Partnering with AI: Empowering Hoteliers to Achieve More with Less
Jun
7
10:30 AM10:30

Evolution of ChatGPT & Partnering with AI: Empowering Hoteliers to Achieve More with Less

In this session, Michael will be providing an easy-to-follow, step by step approach to level up marketing and sales initiatives as he discusses the latest developments in Generative AI and helps participants learn about how to successfully start using Generative AI immediately.

Key Takeaways:

1. Guidance to successfully start using Generative AI immediately

2. Be up to date on the latest development as it relates to Generative AI

3. An easy-to-follow step-by-step approach to level up marketing and sales initiatives.

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Executing Your 2023 Digital Marketing Plan
Mar
1
10:30 AM10:30

Executing Your 2023 Digital Marketing Plan

In this session, Craig Carbonniere, Sr. Director at Milestone, will share helpful information on executing your digital marketing plan in 2023. He’ll explain the best strategies and case study examples for starting the year strong.

 This webinar will cover the following: 

1. Key trends and industry stats
2. Benchmarking key metrics of your business vs. your competitors
3.  How to get more performance from your website
4.  How to leverage local area events, FAQs, and user-generated content
5.  Identifying your seasonal strategies and offers
6.  Reviews and reputation management
7.  Case studies of best practices and results

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HSMAI Hawaii Holiday Networking Event
Dec
7
5:00 PM17:00

HSMAI Hawaii Holiday Networking Event

HSMAI Hawaii invites you to join us in-person for our holiday networking party at The Row at Kaka'ako - 500 Ala Moana Blvd | Honolulu, HI 96813

Invite your industry friends and colleagues for a fun evening of networking with fellow hospitality professionals, and an opportunity to win great raffle prizes!

Feel free to wear your favorite holiday attire and join us in donating to Toys for Tots, either by donating during registration or bringing a gift to the event.

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Nov
30
10:30 AM10:30

2023 Hawaii Forecast and Outlook

What is the expected growth for our economy and tourism market next year? Join us for this free workshop to hear the latest in forecasts, trends and airlift to Hawaii as we embark on another year of recovery. We will hear the latest updates from our partners at Destination Analysts, Amadeus/Travelclick, Kalibri and the Hawaii Visitors and Convention Bureau. We look forward to having you join us for this insightful event.

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Nov
13
to Dec 18

Hotel Digital Sales Essentials Online

Hotel Digital Sales Essentials Series

This program helps hotel salespeople understand the buyer’s new approach to purchasing and gives them the strategies, digital tools, and confidence they need to find and close more sales.

Sellers learn to create awareness and engage prospects earlier through social networks, help buyers make sense of the overwhelming amount of information available through clear and compelling digital communication, and ultimately turn customers into advocates.

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Nov
1
to Dec 6

Hotel Digital Sales Essentials - Online

Hotel Digital Sales Essentials Series

This program helps hotel salespeople understand the buyer’s new approach to purchasing and gives them the strategies, digital tools, and confidence they need to find and close more sales.

Sellers learn to create awareness and engage prospects earlier through social networks, help buyers make sense of the overwhelming amount of information available through clear and compelling digital communication, and ultimately turn customers into advocates.

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Oct
20
8:00 AM08:00

Sales Leader Forum 2022

  • The Westin Dallas Stonebriar Golf Resort & Spa (map)
  • Google Calendar ICS

The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

The Forum is organized by HSMAI’s Sales Advisory Board.

Who should attend?

  • Off-property seasoned sellers who want to fuel, update, and/or reinvigorate their career in sales or sales leadership

  • Sales professionals from brands, management companies, and independent hotels and resorts who are leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties

  • Examples of attendee titles include Group & BT:

    • national sales director

    • strategic account director

    • key account director

    • area director

    • regional director of sales

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Effective Selling In A Post Pandemic World
Sep
21
10:30 AM10:30

Effective Selling In A Post Pandemic World

In a world post COVID-19, companies have been forced to reinvent themselves at an unprecedented pace and in unchartered territories. Companies now need more than ever a strong and reliable sales team to deliver results. So how do you effectively reconnect with existing or new customers to close more sales successfully today?

Originally created by the Paul Hertz Group, the “Print” method uses various techniques to uncover people’s unconscious motivators to reveal what drives a person’s behavior and actions. Learn what the best communication method/selling style is for your customers and how to avoid the wrong selling traps to best connect, communicate and convert your business. Typically reserved for executive leadership training, this mini workshop conducted by Here and Now Consulting will share how to use this unique and innovative method to secure more opportunities for your organization.

The first 5 guests to register for the event and agree to the terms below, will receive a complimentary Print Survey Assessment for themselves, courtesy of the
HSMAI Hawaii Chapter.

Terms: By accepting the complimentary Print Survey Assessment, you will be introduced and your results will be shared during the program

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Sep
6
to Oct 11

Hotel Digital Marketing Essentials - Online

Hotel Digital Marketing Essentials Series

Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2022 by participating in a live collaborative education experience over 6 weeks.

Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales.  Participants will also gain the skills and knowledge to pass the Certified Hospitality Digital Marketer (CHDM) exam.

View Event →
Aug
17
to Sep 21

Hotel Revenue Optimization Essentials - Online

Hotel Revenue Optimization Essentials Series

Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.

This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. It covers the key concepts outlined in HSMAI’s Evolving Dynamics: From Revenue Management to Revenue Strategy, the study guide for the Certified Revenue Management Executive (CRME) certification.

View Event →
Aug
1
to Sep 30

Adrian Award Competition is OPEN!

The 2022 Adrian Awards

The Next Great Chapter of travel marketing is here, with a focuses on elegance and optimism after the recovery years we just went through. The Next Great Chapter celebrates the imagination and rich details inherent in extraordinary travel experiences—and extraordinary creative and marketing work. Just as our memories form collages of moments and images, captured in the chapters of a travel journal, the 2022 Adrian Awards will capture this chapter in travel – the Next Great Chapter.

2022 Adrian Awards Focus Categories:

  • Diversity, Equity & Inclusion Marketing

  • Recruitment Marketing

  • Audience Marketing on New Platforms

Enter the work you feel best captures the Next Great Chapter in any of 42 categories in the divisions of Advertising; Digital; Public Relations/Communications; and Integrated Campaigns.

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12 Annual Golf Tournament
Jul
29
10:30 AM10:30

12 Annual Golf Tournament

Join us on the Green and Support 
Hawaii Food Bank 

We're looking forward to providing you with the opportunity to connect with friends and colleagues by hosting our award-winning 12th Annual HSMAI Chapter Golf Tournament benefiting the Hawaii Food Bank on Friday, July 29 at the Ewa Beach Golf Course.  We appreciate any and all support we can garner for our cause.

We hope you can join us for this fun, safe event!

10:30am | Check-in
12:00pm | Shotgun Start

CLICK HERE to Register

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Hotel Digital Marketing Trends in 2022
May
11
11:00 AM11:00

Hotel Digital Marketing Trends in 2022

As the world and Hawaii recovers from the COVID-19 pandemic, learn how to target and attract the “new” customer for your company.  Join us for this online event as Michael J. Goldrich shares the latest digital marketing trends to develop compelling campaigns, optimize the online guest experience, drive more direct bookings and higher ADR while staying attuned to the current customers changing needs.


THANK YOU TO OUR EVENT SPONSOR

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Stargazing with HSMAI Hawaii
Apr
7
5:00 PM17:00

Stargazing with HSMAI Hawaii

  • Moani Waikiki in that International Market Place (map)
  • Google Calendar ICS

HSMAI Hawaii invites you to join us in-person for our spring networking party with
Stargazers of Hawaii at Moani Waikiki

Feel free to invite your friends and colleagues along for a fun evening of star gazing and networking with fellow hospitality professionals!

Stargazing will begin at 6:30pm on the Grand Lanai

CLICK HERE to register

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Meet the Americas
Feb
24
11:00 AM11:00

Meet the Americas

Join the HSMAI Hawaii Chapter for an exclusive update from the HSMAI Americas leaders on Thursday, February 24th at 11 AM.

Learn from Jenny Teeson, Director of Chapter Management & Volunteer Experience, as she discusses why HSMAI is the leading advocate for intelligent, sustainable, hotel revenue growth and how to maximize your HSMAI membership.

Complimentary Attendance!

Please register with the link below

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BACK BY POPULAR DEMAND!  Glenn and Anthony
Jan
20
11:00 AM11:00

BACK BY POPULAR DEMAND! Glenn and Anthony

BACK BY POPULAR DEMAND!

Join HSMAI Hawaii for an engaging, entertaining and educational hour with Glenn Haussman and Anthony Melchiorri, industry luminaries and hosts of the #1 hospitality show “No Vacancy” (you might also remember Anthony from his stint as host of Travel Channels “Hotel Impossible”)

It has been a year since we heard from Glenn and Anthony, and a lot has changed... and then again, a lot has not! Glenn and Anthony continue to speak to everyone in the industry and are deeply involved in the recovery. Hear from these industry experts during this interactive hour-long session.

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HSMAI Hawaii In-Person Networking Event
Dec
16
4:00 PM16:00

HSMAI Hawaii In-Person Networking Event

HSMAI Hawaii invites you to join us in-person for our holiday networking party at Queensbreak at Waikiki Beach Marriott. Bring your friends and colleagues for a fun evening of holiday games (with prizes!), networking with fellow hospitality professionals, and an opportunity to win great prizes, including round-trip tickets on Southwest Airlines, hotel stays, and more!

CLICK HERE to register

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HSMAI Sales Leader Forum: An HSMAI Commercial Strategy event
Oct
26
8:00 AM08:00

HSMAI Sales Leader Forum: An HSMAI Commercial Strategy event

  • Grand Bohemian Hotel Charlotte, Autograph Collection (map)
  • Google Calendar ICS

The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

The Forum is organized by HSMAI’s Sales Advisory Board.

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Adrian Awards - Call for Entries
Oct
1
to Dec 20

Adrian Awards - Call for Entries

2021 Focus Categories:

  • Recovery Marketing – Brand positioning/motivational messaging that made the travelling public know that the hotels and destination were open for business and ready to safely welcome guests for business and leisure.

  • Recovery Campaign Evolution – Campaigns entered in the 2020 competition will be eligible again if the new entry shows how the campaign evolved as the industry moved into recovery and conditions changed.

  • Technology Innovation – In cooperation with HFTP, this category will honor innovations in sales, marketing & guest satisfaction, and revenue optimization technology and platforms that are powering the recovery.

  • Corporate Social Responsibility – Being a good member of your community has never been more important. This category will honor how brands, properties and destinations supported people and communities impacted by the pandemic into their recovery efforts.

NEW! Diversity Marketing: The purpose of the Diversity Marketing Award Category is to showcase the commitment to advance diversity in the hospitality industry and to recognize those organizations who have made strides to adopt diversity in their marketing communications.

CLICK HERE for more information

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