2021 Focus Categories:
Recovery Marketing – Brand positioning/motivational messaging that made the travelling public know that the hotels and destination were open for business and ready to safely welcome guests for business and leisure.
Recovery Campaign Evolution – Campaigns entered in the 2020 competition will be eligible again if the new entry shows how the campaign evolved as the industry moved into recovery and conditions changed.
Technology Innovation – In cooperation with HFTP, this category will honor innovations in sales, marketing & guest satisfaction, and revenue optimization technology and platforms that are powering the recovery.
Corporate Social Responsibility – Being a good member of your community has never been more important. This category will honor how brands, properties and destinations supported people and communities impacted by the pandemic into their recovery efforts.
NEW! Diversity Marketing: The purpose of the Diversity Marketing Award Category is to showcase the commitment to advance diversity in the hospitality industry and to recognize those organizations who have made strides to adopt diversity in their marketing communications.
CLICK HERE for more information