Your Next Guest Isn’t Googling You: How to Win Bookings in the Age of AI
The way guests find and book hotels is changing fast. Instead of searching through pages of results, travelers are asking questions and getting direct recommendations from AI.
This session focuses on what that means for your property and how to turn it into more bookings.
We will walk through:
How guest behavior is shifting
Where your hotel needs to show up
What practical steps you can take to stay competitive
No technical jargon. Just clear strategies to help you increase visibility, drive more direct bookings, and reduce reliance on third parties.
You will leave with a better understanding of how to position your hotel in this new landscape and how to capture demand earlier in the decision process.
This webinar is FREE for all HSMAI Hawaii Members and Non-Members.
Wednesday, May 20, 2026
11:00 AM-12:00 PM HAT
Zoom
Brad Brewer
Founder/Chief AI Officer
Agentic Hospitality and Brewer Digital Marketing
Brad Brewer is the Founder and Chief AI Officer of Agentic Hospitality and Brewer Digital Marketing, where he leads conversational commerce for hotels and resorts. He has helped hospitality brands increase direct bookings, improve conversion rates, and reduce dependency on third-party channels through structured data and performance-driven digital strategy.
Brad is a pioneer in applying schema.org and machine-readable content to hospitality, with work rooted in the Semantic Web and OpenTravel standards. Today, he focuses on helping hotel brands reclaim orchestration, own the guest relationship, and drive more direct revenue through Agentic Hotel Distribution using AgentSite CMS and TravelOS marketplace orchestration.